In cloud architecture, application developers store keys of the accounts of users on their behalf, so they are the keepers of keys. It means that these applications now hold the power to voice down some and promote others, to block and to recommend, to decide which information is shared and distributed on the Internet. Software companies can block people based on their geographic location, based on random algorithms, personal beliefs of their founders or shareholders, and the political agenda of powerful groups they are close to.
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