We believe in fundamental digital freedoms, which we consider essential for the health of any well-governed society. These freedoms include: the privacy of thought; the freedom to connect with those we trust; the freedom to create and manage communities of our choice; and, the freedom to participate in the governance of our digital creations.

We predict that these digital freedoms hold the same importance for the digital world (the world of bits) as fundamental human rights do for the physical world (the world of atoms). In the real world, human rights—and the governance surrounding them—represent the most powerful innovation to support cooperation, forming the foundation upon which any well-governed society of today functions. Our bet is that fundamental digital freedoms play the same role in the world of bits.

Unfortunately, the current web and much of the software we use do not respect these digital freedoms. The architecture of the current web is built on the application developers being the keepers of keys - they control the keys to accounts of users. As they hold these keys, they determine who can access an account, who cannot, and how information is shared and distributed. At present, our keys—and by extension, our freedoms—are governed by corporations - their management, and their shareholders. We believe corporations are ill-suited to govern such matters. 

With so much of our lives lived online, we are driven to construct an alternative that respects these fundamental digital freedoms. 

The decentralized architecture with all its protocols and code is not the new web. The interface is needed to spread this alternative. The current web was built not by software companies that provided the tools, but by millions of creators and communities that filled these platforms with meaning. That’s why we envelope the protocols that support digital freedoms into no-code elegant tools that anyone can use. We want to enable all those who like us envision the world of tomorrow to build it together.